INDUSTRIAL HERITAGE

Analisi delle competenze manageriali per l’Industrial cultural heritage & brand identity

IH

Il progetto “Industrial Heritage” si situa nel contesto del sistema di Piccole e Medie Imprese Venete e tocca l’ambito tematico dell’Heritage Marketing Management, quale terreno di sostanziale convergenza fra arte, cultura, turismo, sviluppo produttivo e managerialità.

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BRAND IDENTITY

BI

L’obiettivo prioritario è quello di razionalizzare e sperimentare il trasferimento di un insieme di competenze manageriali connesse a visioni, saperi e conoscenze che rendano i manager consapevoli e operativi nella costruzione di piani/azioni relativi all’Industrial heritage e alla brand identity

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WL

Workshop per coinvolgere in un processo finalizzato allo sviluppo di competenze di business management e heritage marketing management. Laboratori per stimolare competenze di matrice narrativa, video espressiva, rappresentativa, comunicativa, che fanno del manager il vero regista del progetto di Permanet Exhibition aziendale.

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INFOTAINMENT

IN

Un Infotainment TV Programme dal titolo “In.Tra: la Musealità aziendale tra Innovazione e Tradizione” che oltre a toccare i temi dell’innovazione e delle competenze emergenti di matrice strategico manageriale e artistico culturale metterà in evidenza i nuovi linguaggi e comportamenti manageriali art inspired capaci di permeare i Musei/Atelier d’impresa di contenuti, valori estetici, etici e culturali in grado di potenziarne l’attrattività anche attraverso il ricorso a tecnologie e arti digitali immersive narrative, espositive e grafiche.

Attraverso il programma sarà possibile accedere anche a 10 video pillole formative realizzate applicando il modello metodologico della Movie Education

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